Making Money From Content Rich Sites

Success with Social Media

What is Niche Marketing?


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5 Steps You Can Use to Find Your Niche

 The word ‘niche’ is defined as: “A special area of demand for a product or service”. ‘Marketing’ is defined as: The opportunity to buy or sell”. If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general.

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 Often times big businesses use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses. One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market. Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product.

 Those who own Blood Hounds or cats couldn’t care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market. Those who are happy doing what they are doing are not interested at all. Niche marketing is a very effective and cost efficient way to advertise and sell specific products or services to a specific audience or, hopefully, buyers of that product or service. Making money from a content rich niche marketing website can be very easy, very difficult or impossible. 

First let’s define and describe what a content rich niche market website is and how it works. You won’t find a list for “Niche Markets” anywhere. There isn’t one. A person will find niche marketers when he types words into his favorite search engine and hits search. Let’s say he types in “Improving my golf score”. He will get many hits that will provide links that take him to niche marketing sites.

 On these sites, he will be asked to enter his email address and opt-in to receiving a newsletter. Since he is in need of learning how to improve his golf score, he willingly does that. On the content rich site he will find articles and other information about improving his golf score and advertisements for products and services designed to help him improve his golf score.

In the future he will receive a newsletter, about every two weeks usually, and he will have become a niche market customer. If you are the niche marketer, the opt-in email address supplied is pure gold because you will have a customer or a potential customer. When he buys the products and/or services that you are advertising on your site, you will make money. Having a content rich site enhances the possibility of sales. 

The trick to making money from a content rich niche marketing website is to have a topic that helps people solve their problems, makes them feel better or look better, or supplies them with information that they need. You will need to have related products and services advertised on your site since that is where the income actually comes from. 

Traffic Dominator

The website content is what makes people visit your site again and again. The more content rich it is will determine how often they visit and how long they stay. The longer they stay the more opportunities you have to sell to them.

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Thanks for reading

Helmut Weiss


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