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Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list
by funneling all of your would-be subscribers through the creation of a landing page.
Not only do you do the work just once, your traffic driving efforts can be focused onto just one
effective method.
The following are tips in creating a successful landing page that converts visitors into subscribers
on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this
method of building your mailing list. You can offer a special report or a sample of your paid product to
your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if
you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone
to buy your product upfront, being able to entice your visitors to give their details to you is just as
important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there
shouldn’t be any other links on your landing page.
Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription
to your newsletter. You should focus most of the attention of the letter on encouraging your
prospective visitor to download your free offer. Later, you gently remind your prospect that
he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you can include your hand-written
signature or a photo of yourself explaining where you are coming from and how you can help
your visitor through your free report on offer. Building Your List with Articles
You can build your list simply by writing articles, whether you have thought of it or not.
Quite simply, you write and submit your articles on your topic of expertise or business nature to
popular article directories where eZine publishers and readers are looking for the information you provide.
Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the
real sense, you are actually proving your worth and demonstrating your expertise about your
business through the articles you write.
So, how can this method in effect build your mailing list? The answer: the resource box you attach
to your articles. In your resource box (also known as bio box), you include a brief detail about
yourself and your business site together with its URL.
It is strongly suggested that your resource box URL links to your mailing list’s landing page
where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.
If your articles are found worth sharing, eZine publishers will republish your articles together
with your resource box for their readers and subscribers. The wonderful result: viral marketing
without effort on your part!
Building Your List with Articles
You can build your list simply by writing articles, whether you have thought of it or not.
Quite simply, you write and submit your articles on your topic of expertise or business
nature to popular article directories where publishers and readers are looking for
the information you provide.
Leveraging your viral marketing efforts on article writing can be rewarding, if done right.
In the real sense, you are actually proving your worth and demonstrating your expertise
about your business through the articles you write.
So, how can this method in effect build your mailing list? The answer: the resource box
you attach to your articles. In your resource box (also known as bio box), you include a
brief detail about yourself and your business site together with its URL.
It is strongly suggested that your resource box URL links to your mailing list’s landing page
where you can get your visitor’s name and email address, which will in turn help you build
your mailing list at no cost.
If your articles are found worth sharing, publishers will republish your articles together
with your resource box for their readers and subscribers. The wonderful result: viral marketing
without effort on your part!
You can start by writing and submitting your articles to trusted article submitter sites such as
http://www.articlemarketer.com/ and begin your article marketing journey today.
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Thanks for reading.
Helmut e Weiss
